Strategy
Mission
To provide trusted, technically robust property advice that helps education and charity organisations make confident, value-driven property decisions.
To provide trusted, technically robust property advice that helps education and charity organisations make confident, value-driven property decisions.
To provide trusted, technically robust property advice that helps education and charity organisations make confident, value-driven property decisions.
Brand purpose
Morgan Allen Property Surveyors exists to support mission-led organisations by unlocking the full potential of their property assets through expert insight, clarity, and long-term partnership.
Morgan Allen Property Surveyors exists to support mission-led organisations by unlocking the full potential of their property assets through expert insight, clarity, and long-term partnership.
Morgan Allen Property Surveyors exists to support mission-led organisations by unlocking the full potential of their property assets through expert insight, clarity, and long-term partnership.
Tone of Voice
• Expert & Assured – technically strong, informed, and credible • Clear & Practical – plain-spoken, precise, and actionable • Professional & Approachable – confident without being corporate or impersonal • Client-Focused – collaborative, trusted, and relationship-led
• Expert & Assured – technically strong, informed, and credible • Clear & Practical – plain-spoken, precise, and actionable • Professional & Approachable – confident without being corporate or impersonal • Client-Focused – collaborative, trusted, and relationship-led
• Expert & Assured – technically strong, informed, and credible • Clear & Practical – plain-spoken, precise, and actionable • Professional & Approachable – confident without being corporate or impersonal • Client-Focused – collaborative, trusted, and relationship-led
Logos
We have three logo lockups, horizontal, roundel and shorten acronym version, that we can use throughout our brand. We recommend using the horizontal lockup for prominence and brand awareness.
We have three logo lockups, horizontal, roundel and shorten acronym version, that we can use throughout our brand. We recommend using the horizontal lockup for prominence and brand awareness.
We have three logo lockups, horizontal, roundel and shorten acronym version, that we can use throughout our brand. We recommend using the horizontal lockup for prominence and brand awareness.
Typography
Our typography is modern, clean and accessible. Supporting clear communication and a professional brand presence across all MAPS marketing assets.
Our typography is modern, clean and accessible. Supporting clear communication and a professional brand presence across all MAPS marketing assets.
Our typography is modern, clean and accessible. Supporting clear communication and a professional brand presence across all MAPS marketing assets.
Headers
Inclusive Sans Medium
Inclusive Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Body
Inter Regular
Inter Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Microsoft Office documents
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Colours
MAPS employs a corporate colour palette with subtle personality, using a defined colour hierarchy to guide consistent visual application. MAPS Light, Blue, Grey is used widely as a primary colour. While Sky and Pink is applied more sparingly as a highlight or accent.
Primary colours
MAPS Light
#FFFFFF
MAPS Blue
#000066
Secondary colours
Grey
E3E3E3
Sky
#DEF7FF
Hot Pink
#FF00FF
Tints
Blue tint
Tint 30%
Grey tint
Tint 30%
Sky tint
Tint 30%
Hot Pink tint
Tint 30%
Gradients
Grad 1
Sky 70%
Blue 30%
Grad 2
Sky 90%
Pink 10%
Grad 3
Blue 60%
Pink 40%
Grad 4
Grey 30%
Sky 70%
Colours
MAPS employs a corporate colour palette with subtle personality, using a defined colour hierarchy to guide consistent visual application. MAPS Light, Blue, Grey is used widely as a primary colour. While Sky and Pink is applied more sparingly as a highlight or accent.
Primary colours
MAPS Light
#FFFFFF
MAPS Blue
#000066
Secondary colours
Grey
E3E3E3
Sky
#DEF7FF
Hot Pink
#FF00FF
Tints
Blue tint
Tint 30%
Grey tint
Tint 30%
Sky tint
Tint 30%
Hot Pink tint
Tint 30%
Gradients
Grad 1
Sky 70%
Blue 30%
Grad 2
Sky 90%
Pink 10%
Grad 3
Blue 60%
Pink 40%
Grad 4
Grey 30%
Sky 70%
Colours
MAPS employs a corporate colour palette with subtle personality, using a defined colour hierarchy to guide consistent visual application. MAPS Light, Blue, Grey is used widely as a primary colour. While Sky and Pink is applied more sparingly as a highlight or accent.
Primary colours
MAPS Light
#FFFFFF
MAPS Blue
#000066
Secondary colours
Grey
E3E3E3
Sky
#DEF7FF
Hot Pink
#FF00FF
Tints
Blue tint
Tint 30%
Grey tint
Tint 30%
Sky tint
Tint 30%
Hot Pink tint
Tint 30%
Gradients
Grad 1
Sky 70%
Blue 30%
Grad 2
Sky 90%
Pink 10%
Grad 3
Blue 60%
Pink 40%
Grad 4
Grey 30%
Sky 70%
Imagery
Our imagery fits the narrative, it's sensitive, inclusive and more importantly human.
Our imagery fits the narrative, it's sensitive, inclusive and more importantly human.
Our imagery fits the narrative, it's sensitive, inclusive and more importantly human.
Illustration
Our illustrations and patterns help establish structure within the brand and can be used as blocks to hold imagery and other graphic treatments, creating bold visual interest.
Our illustrations and patterns help establish structure within the brand and can be used as blocks to hold imagery and other graphic treatments, creating bold visual interest.
Our illustrations and patterns help establish structure within the brand and can be used as blocks to hold imagery and other graphic treatments, creating bold visual interest.
Icons
Our current selection of iconography are called Phosphor. These can be downloaded directly from https://phosphoricons.com or within Framers built-in icons set.
Our current selection of iconography are called Phosphor. These can be downloaded directly from https://phosphoricons.com or within Framers built-in icons set.
Our current selection of iconography are called Phosphor. These can be downloaded directly from https://phosphoricons.com or within Framers built-in icons set.
Motion
Our motion brings everything to life and helps tell our stories through simple but dynamic and micro animations.
Our motion brings everything to life and helps tell our stories through simple but dynamic and micro animations.
Our motion brings everything to life and helps tell our stories through simple but dynamic and micro animations.
Gallery
Across all marketing collateral, our templates deliver clear, accessible, and consistent branding that builds awareness.
Across all marketing collateral, our templates deliver clear, accessible, and consistent branding that builds awareness.
Across all marketing collateral, our templates deliver clear, accessible, and consistent branding that builds awareness.
[To be updated]
Kick-off 2026:
with sports property advice, your grant-funding journey will be
a slam dunk.
Get in touch
with the MAPS team
to discuss further.
Kick-off 2026:
with sports property advice, your grant-funding journey will be
a slam dunk.
Get in touch
with the MAPS team
to discuss further.
Kick-off 2026:
with sports property advice, your grant-funding journey will be
a slam dunk.
Get in touch
with the MAPS team
to discuss further.
Social ad example
Presentation deck
Report sheet